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A new series from Luxury Society that takes an in-depth look at the big issues and topics affecting the luxury market, and how the industry has responded to them. Through a series of interviews, exclusive data, and market analysis, we hope to provide a comprehensive view of each topic explored, adding to the wider discussions with our own expertise and that of others in the industry.

Hello And
Welcome to
The deep dive

A new series from Luxury Society that takes an in-depth look at the big issues and topics affecting the luxury market, and how the industry has responded to them. Through a series of interviews, exclusive data, and market analysis, we hope to provide a comprehensive view of each topic explored, adding to the wider discussions with our own expertise and that of others in the industry.

For our first report, we explored...

Luxury’s Bounce Back To Growth
The luxury market’s rebound that started in the second half of 2020, continued to gather pace into 2021 and at the time of publication, has continued in early 2022. Will it last, we wondered? Are the fundamentals of luxury demand so strong that despite one of the biggest global crises in history, growth could still be found? This is what we wanted to delve into and discuss.

1

The bounce back

In the first part of our special report, we looked at why the luxury market is rebounding, who the winners are, the reasons behind their success and how brands can learn from their example drawing upon insights from our own executive team at our parent company DLG as well as leading industry experts.

2

Interviews

In the second part, we speak to leading figures in key luxury categories about what they are seeing in the market: from luxury cars to travel and wellness, we wanted to give our readers a deeper understanding and insight into the trends happening in the market through their eyes.

3

Data & analysis

And in the third part, we analysed and discussed our findings from our exclusive data, a community survey, and our interviews to try to predict what may lie ahead in the coming months.

We hope you enjoy reading it.
The Luxury Society Team.
Part 1
The rebound